10 Years Strong: Row House Commemorates Decade of Success with Month Long Celebration in April

Largest Indoor Rowing Franchise Reflects on a “Decade of Row House” with Throwback Workouts and Challenge for Members and Newcomers

IRVINE, Calif.–(BUSINESS WIRE)–This April,

To commemorate the milestone, Row House is inviting members and newcomers to participate in its “Decade of Row House” Challenge, running April 18-27 and culminating in a “birthday party” across studios on the final weekend of April. During the challenge, participants will row through the years as the brand reflects on its remarkable journey, celebrates the present, and chronicles the evolution of its class types and playlists with a series of throwback workouts. Some of the throwback classes include Founder’s Favorite, the preferred workout of Co-Founder Eric Frohlich; Strength, the popular format introduced in 2022; and a 10K Partner Relay to cap everything off on April 27.

Rowers also have the chance to win a Princess Cruise by participating in and completing the Challenge. Of those who sign up for the challenge and complete 10 classes between April 18-27, ten lucky winners will be chosen for a Princess Cruise voyage for themselves and a friend. More details on the Decade of Row House Challenge and official rules can be found at

To celebrate the end of the Decade of Row House Challenge and the brand’s birthday, Row House will be going live on Instagram from all open studios on April 27th at 7 a.m. PDT/10 a.m. EDT. Over 60 local Row House studio accounts and the official Row House account at will be celebrating, showcasing live classes, and partying with the Crew.

“People say that most businesses don’t last more than a year – when we built Row House, the 10-year lease term seemed so far away. But now that 10 years is here, it feels as if the Row House community has always existed. To say we are moved and overjoyed would be an understatement,” said Debra Strougo, Co-Founder of Row House. “To see the amount of lives that have been touched has been amazing.”

“When we opened our first studio in 2014, we knew that we could deliver great results and a wonderful sense of camaraderie if people chose to come through our doors,” said Eric Von Frohlich, Co-Founder of Row House. “It’s amazing to see how the brand has caught fire with the rest of the nation. Rowing is not a fad – it’s here to stay!”

“Even after a decade of Row House and with rowing for fitness such a loved modality, there is still so much room for opportunity,” said Nik Kish, President of Row House. “Watching this brand grow and evolve over the years with Xponential Fitness has been so rewarding, and we can’t wait to see where the next 10 years take our brand, our studio owners, our partners, and most importantly, our crew of members.”

Row House thrives off providing everyone with an experience that fosters a genuine connection to the sport of rowing while helping to achieve their personal fitness goals on and off the rower. Not only do members row in-sync to the beat of the music at times during classes, all studios include state-of-the-art Concept2 rowing machines, which are used worldwide by elite-level and everyday athletes. Row House partners, including Concept2 and Blueshift Nutrition, will also be featured as part of the 10 year celebration.

There are fitness options for everybody at Row House, with six proprietary class formats – Signature, Strength, Full Row, Restore, Intervals and Foundation – featuring movements on and off the rower and ranging from 30 to 45 minutes in length. Under the guidance of expert coaches, members work out 100% of their body’s muscles to achieve the results they deserve.

To learn more about the 10 year celebration and the Decade of Row House Challenge, visit For more information about Row House in general and to find a studio near you, visit


Founded in 2014, Row House is the largest indoor rowing brand by number of studios, offering personalized performance metrics, resistance training, rowing and mobility exercises to build aerobic endurance and muscular strength. The low-impact nature of rowing workouts makes Row House accessible to a broad range of consumers with six signature Row House class formats including introductory, interval-based, strength training, restore and two endurance-based formats. Its high-quality coaches are trained through a specialized training program for Authorized Rowing Coaches, known as “Row House University.” Ranked on Entrepreneur Magazine’s Franchise 500 in 2023, Fastest-Growing Franchises in 2021 and Top New Franchises for two years running, as well as Inc. Magazine’s Inc. 5000 in 2020 and 2021, Row House is headquartered in Irvine, CA and backed by Xponential Fitness, the largest franchisor of health and wellness brands. To learn more about Row House, visit


Ben Franc, Fishman Public Relations,

Written by SerieAUKWire

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