2024 Esports Business Analysis Reveals Market Dynamics and Growth Opportunities –


As of the beginning of 2024, Team Liquid were the most valuable esports team. Team Liquid have won numerous championships in various games such as Dota 2, League of Legends, and Counter-Strike: Global Offensive. The bigger teams are continuously looking to exploit new revenue streams as their popularity grows in the space. One of the biggest growth areas in recent years has been the evolution of themselves as a brand that consumers engage with, creating new content away from gaming as well as increasing their merchandising opportunities.

The League of Legends World Championship 2023 attracted a peak of six million fans. The M5 World Championship (Mobile Legends: Bang Bang) which saw a peak viewership of over five million, highlights the popularity of mobile gaming in Asia. Away from obvious popularity of gaming on the Asian continent, other tournaments to feature in the top ten most popular esports tournaments include the Mid-Season Invitational and the Paris Major. Hosted in London, the Mid-Season Invitational 2023 reached a peak viewership of just under 2.3 million, making it the most popular edition to date by over 100,000 viewers.

Report Scope

  • A detailed overview of the key facts and analysis of the Business of Esports 2024. The report identifies the sponsorship players in the market, pinpoints the most popular tournaments and most popular players, teams, organizations and games.
  • The Business of Esports 2024 report provides a clear and in-depth look at the key commercial entities linked to the teams, publishers, athletes, and tournaments themselves, including social media, viewing figures, and key sponsorship deals.

Company Coverage:

  • Secretlab
  • Red Bull
  • Logitech
  • Kia
  • PUMA
  • Razer
  • La Ning
  • Mercedes-Benz
  • 1XBET
  • Intel
  • Hummel
  • SteelSeries
  • BMW
  • Lenovo
  • Winline

Key Topics Covered:

1. Overview

  • Executive Summary
  • 2024 Tournament Calendar
  • Market Overview

2. Social Media

  • Team Social Media
  • Game Social Media
  • Publisher Social Media
  • Player Social Media

3. Media Landscape

  • Overview
  • Most Watched Esports Games in 2023
  • Most Popular Esports Tournaments in 2023

4. 2023 Tournament Breakdown

  • 2023 Tournaments
  • 2023 Earnings Breakdown

5. Esports by Market

  • Esports Around The World

6. Team Sponsorship Analysis

  • Team Sponsorship
  • Deals by Sector
  • Most Active Brands

7. Team Sponsorship Portfolios

List of Tables

  • 2024 Tournament Calendar
  • A breakdown of the social media following across the five main social media platforms of teams, games, publishers, and players.

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Written by SerieAUKWire

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