Cloud Innovators: Boston Bruins Tap Wasabi, Data Innovation to Transform Hockey

Boston Bruins will utilize Wasabi hot cloud storage to archive its media and offer innovative fan experiences


As a storied sports icon with fans all over the world, the Bruins organization has a big reputation to maintain on and off the ice. While the organization celebrates a rich history, they’re looking forward to what comes next and seeing how data and technology can help them meet financial and cultural goals, while bringing the guest experience of the future to life in Beantown.

The Bruins use Wasabi services to archive its audio-visual data—all the historic moments on the ice that are featured on jumbotrons and in film reels eventually make their way into the Wasabi cloud. “It’s a massive amount of archive footage, which is especially important for our centennial celebration,” Carley says. “We’ve showcased so many moments from previous eras, and when our alumni come to games, they’re on the ice while we air footage from their time as a Bruin.”

It’s not just archiving that’s going to propel the Bruins forward, however. “We have a lot of amazing opportunities to create value and excitement for the guest experience,” Carley said. “Wasabi’s cloud services and data applications are crucial to those offerings.”

As virtualization and cloud services grow exponentially, there’s no doubt that data and business success are inextricably linked in today’s digital world.

“Everything revolves around data in the cloud, and if we can get access to it, we are going to be a better business,” Carley said. “If it’s done in a secure and effective fashion, the sky’s the limit for what we can accomplish.”

That’s especially true for two cutting-edge approaches — frictionless entry and digital twinning — the Bruins are exploring for their own digital transformation, he added.

“We have a lot of really awesome ideas for the guest experience that will depend on how quickly we can gather and use our data,” said Carley. “We’re going to leverage Wasabi’s expertise to help us achieve those ends.”

Learn more about the Boston Bruins cloud innovation story here.

About Wasabi Technologies

Recognized as one of the technology industry’s fastest growing companies, Wasabi is on a mission to store the world’s data by making cloud storage affordable, predictable and secure. With Wasabi, visionary companies gain the freedom to use their data whenever they like without being hit with unpredictable fees or vendor lock-in. Instead, they’re free to build best-of-breed solutions with the industry’s fastest-growing ecosystem of independent cloud application partners. Customers and partners all over the world trust Wasabi to help them put their data to work so they can unlock their full potential. Visit to learn more.


Lindsay Daly, Director of Corporate Communications

Written by SerieAUKWire

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