Dappz Sports Inks Sponsorship Deal with Hostage Tape as Part of Strategic Effort to Bring Brands into Live Shopping Space

A Pioneer in Live Shopping and a Top Seller on TikTok Shop, Dappz Sports Brings on Hostage Tape as the Company’s First Stream Sponsor — Opening the Floodgates for Advertisers to Enter the Live Shopping Market


“We’re super excited to have Hostage Tape be our first sponsor for the stream,” said Matt “Dappz” McGuckin, founder of Dappz Sports. “This type of product placement and advertising has yet to be done in the live shopping market and we couldn’t think of a better brand to link up with to initiate this next era of advertising. Brands are starting to realize that traditional media such as TV and Radio are dying mediums because the customers live on their smartphones scrolling through platforms like TikTok. There’s so much untapped potential and opportunity for brands and advertisers to get the eyeballs of people in ways they never thought to before. Through our 30 million viewers, we’re showing that live-shopping streams are where these brands will get the most bang for their buck.”

Hostage Tape is the first brand that will be a featured sponsor on Dappz Sports 24-hour live stream. Hostage Tape also recently announced its sponsorship deal with the UFC, with both deals serving as key aspects of a larger campaign to bring the heralded mouth tape brand to a wider audience. Dappz, an avid UFC fan and collector of rare edition fighter sports cards, views this deal as validation for the future growth of the live shopping market.

“Having Hostage Tape choose us to partner with, alongside their UFC deal, shows how promising the live-shopping is. This is where advertising dollars are going and we just happen to be on the forefront of this booming movement. This is the evolution of ad spend and you’re going to start seeing more brands go down the TikTok and live-shopping route to get in front of the most viewers possible,” continued Dappz.

Alongside Hostage Tape, Dappz Sports has also signed deals with Fathead and Straight Music Group to sponsor other streams that the company hosts online.


Dappz Sports is the largest cross platform sports and entertainment media company in the trading card and signed memorabilia hobby. We are the future of shopping, modernizing the 19th-century-old pastime of trading sports cards through our engaging, 24/7, online live-shop experience, as well as on-demand card revealing, giveaways, educational content, live events and more. Dappz Sports has amassed a global community of fans who don’t just sit on the sidelines – they interact – and not just with us! We give them a platform to interact with their favorite athletes, brands, and creators with a very low entry point so people of all ages and backgrounds can join in. Since 2019, the brand has grown from a one-stream dream in our founder’s bedroom to a multi-stream-powering studio in the heart of the entertainment capital of the world. From the traditional sports leagues of UFC, NFL, MLB, NBA, and FIFA World Cup to the captivating universes of non-sports options like Star Wars, Pokémon, Dragon Ball Z, and Marvel, Dappz Sports has something for everyone. Our aim is to connect like-minded fans from all across the globe who share the same passion for sports, entertainment and thrill of the chase as we do. To learn more or to tune into a live stream, please visit and/or follow on socials: TikTok, Twitch, YouTube, or Instagram.


Nicole Rodrigues – for Dappz Sports


Written by SerieAUKWire

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