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Gainbridge® Announces Parity Week to Empower Girls and Women in Sports and Education

Gainbridge®, Parity, and Women’s Sports Foundation® partner for second annual Parity Week to award grants to organizations that support girls and women, including one in Billie Jean King’s honor

ZIONSVILLE, Ind.–(BUSINESS WIRE)–As part of this year’s “Parity Week by Gainbridge®: Investing in the Future of Women’s Sports,” Gainbridge® announces grants totaling $150,000 to deserving organizations that support girls and women through sports and/or education from Gainbridge®, Parity, and Women’s Sports Foundation®.


Gainbridge®, a Group 1001 company, is partnering with its sister company Parity, a brand sponsorship platform committed to closing the gender income and opportunity gap in professional sports, to award multiple grants of a minimum of $5,000. Organizations can submit their grant requests for Parity Week by Gainbridge® now through July 1, 2024 by visiting https://paritynow.co/parityweek. Recipients will be announced on September 4, 2024.

To be considered for a Parity Week grant, the organization must:

  • Be focused on helping girls and women in the sports and/or education space
  • Be located in the U.S.
  • Have a social media presence or an ability to story-tell around the grant
  • Implement the grant in November 2024

Please visit https://paritynow.co/parityweek for the full list of Eligibility Requirements and other important information.

Gainbridge® also announces a multi-year partnership with the Women’s Sports Foundation® (WSF®), founded 50 years ago – on May 2, 1974 – by Billie Jean King. One of the first organizations to recognize the powerful connection between sport access, equity, and society, WSF® has invested over $100 million to help girls and women play, compete, and lead – in sports and beyond – without barriers.

As part of the partnership, Gainbridge® and WSF® will award a $50,000 grant in Billie Jean King’s honor to the Junior Tennis Foundation, the charitable arm of USTA Eastern, to help repair tennis courts and establish community tennis programming at Eisenhower Park in Long Island, New York.

“I founded the Women’s Sports Foundation® in 1974 with a $5,000 check and a mission to provide access and opportunity for future generations of women and girls in sports,” said Billie Jean King. “In celebration of the foundation’s 50th anniversary, Gainbridge®, Parity, and the Women’s Sports Foundation® are teaming up to create a movement that will benefit girls and women through sports and education. These grants, which are a highlight of Parity Week, are the seeds to create long-term positive impact for so many girls and women, in sports and in life.”

In addition to the grants, Parity Week will include two major sporting events sponsored by Gainbridge®: The ANNIKA driven by Gainbridge® at Pelican, and the Billie Jean King Cup® by Gainbridge®, known as the World Cup of Women’s Tennis. These flagship events will serve as vehicles to amplify the larger grant-giving initiative supporting girls and women in sports and education.

“The path to the C-suite is rooted in sport. Studies have shown that 94 percent of women executives played sports growing up,” said Parity CEO Leela Srinivasan. “This exciting initiative will allow women athletes to use their platforms to influence generations to come. We encourage all Parity athletes to apply for a grant to organize a camp or clinic in their sports, giving aspiring female sports stars an unforgettable experience.”

“Parity Week is an opportunity to celebrate girls and women in sports and education and to get people from all over the U.S. thinking about investing in their future,” said Group 1001 CEO and President Dan Towriss. “Our mission at Group 1001 is to transform communities through sports and education and I’m excited to watch these Parity Week grants help organizations grow.”

For more information on Parity Week by Gainbridge®, visit https://paritynow.co/parityweek.

About Gainbridge®

Founded in 2018, Gainbridge® is an insurtech subsidiary of Group 1001 that empowers consumers to take control of their financial future with solutions that are accessible to everyone, no matter their budget or financial knowledge. Its platform provides access to financial products that are simple, intuitive, and backed by smart technology with no complexity or hidden fees. Gainbridge® is headquartered in Zionsville, Indiana. For more information, visit www.gainbridge.io or follow and connect with us on X and LinkedIn.

About Group 1001

Group 1001 is a collective that empowers companies to create positive growth. Our insurance and annuities are easy to understand and accessible to all. Our online investing platform gives individuals control over their savings. Our technology and innovation help companies succeed. And our strategic partnerships bring people together through education and sports.

As of December 31, 2023, Group 1001 had combined assets under management of $62.6 billion. It comprises the following brands: Delaware Life, Gainbridge®, Clear Spring Health, Clear Spring Property and Casualty Group, Clear Spring Life and Annuity Company, and RVI Group.

About Parity

Minority-founded in 2020, Parity is a sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional women athletes and their fans, Parity has proudly put millions in the pockets of women athletes, attracting dozens of brands – from Microsoft® to Morgan Stanley® – to the movement in the process. The platform offers connections to more than 1,000 women athletes from 80+ sports, including over 250 Olympians and Paralympians. For more information on how to tap into the rapidly rising influence and popularity of women athletes, visit http://paritynow.co or follow us on Instagram, LinkedIn, Facebook, X (formerly Twitter) and Threads.

About the Women’s Sports Foundation®

The Women’s Sports Foundation® exists to enable girls and women to reach their potential in sport and life. We are an ally, an advocate, and a catalyst. Founded by Billie Jean King in 1974, we are one of the first organizations to recognize the powerful connection between sports access, equity, and society. WSF® has been changing the game for 50 years through its research, advocacy, and community programming, investing over $100 million to help girls and women play, compete, and lead – in sports and beyond – without barriers. A leader and champion of the entire women’s sports ecosystem, WSF® amplifies the vital societal and cultural impact that is made when girls and women play sports. All girls. All women. All sports.® To learn more about the Women’s Sports Foundation®, please visit www.WomensSportsFoundation.org.

Contacts

Amanda Vela

Group 1001

Social Media Manager

amanda.vela@group1001.com
317-374-3180

Written by SerieAUKWire

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