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The Good Times Start on March 14 When 24/25 Ikon Pass Goes on Sale With New Benefits, Discounts, Expanded Access, and Skiing and Riding at 50+ Global Destinations

Introducing More Friends & Family Discounts, Heli-Ski Discount, Free Summer Bike Park Day and More

DENVER–(BUSINESS WIRE)–On Thursday, March 14, 2024, skiers and riders can start their 24/25 winter adventures and seek the unique at 58 global destinations across the Americas, Europe, Australia, New Zealand, and Japan, when

Current and new pass holders are invited to join the Ikon Pass community for its seventh season. Spring is the best time to buy when pass holders can take advantage of the lowest prices of the year, and Peak Perks, which include discounts on top gear and access to innovative services from fitness and travel brands, plus early offers such as renewal discounts, Buy Now Ride Now spring access, and $0 down and 0% interest payment plans with Affirm.

WHAT’S NEW FOR 24/25

Peak Perks

More Friends & Family Discounts

Ikon Pass holders will now get two additional Friends & Family discounts, for a total of 12 for the 24/25 winter season. Each Friends & Family discount provides a minimum of 25% off the single day lift ticket price posted for the day the discount is used to ski or ride at an eligible Ikon Pass destination.

Free Summer Bike Park Day

This summer, each Ikon Pass, Ikon Base Plus Pass, and Ikon Base Pass will now come with one free bike park lift ticket to use once at their choice of select destinations: Aspen Snowmass, Revelstoke, Panorama, Sun Peaks, Sun Valley, Snowbasin, Steamboat, Stratton, The Highlands, Loon Mountain, Solitude, Brighton, Snowshoe, Mammoth Mountain, Schweitzer, or Kitzbühel. (Benefit is not valid on Ikon Session Pass, terms & conditions apply.)

Unlock $200 CAD/Day on a Heli-Skiing Adventure

Ikon Pass elevates your powder pursuit with a credit of up to $1,400 CAD to spend on a CMH Heli-Skiing experience. Go day heli-skiing at CMH Purcell any time during the 24/25 winter season or stay at any other CMH destination during December 2024 or April 2025 and get $200 CAD each day of your trip. Choose from multiple ways to spend your credit. (Terms & conditions apply.)

Ikon Pass holders also get early booking privileges on winter heli-skiing trips, which often sell out ahead of time. In the summer, Ikon Pass holders get exclusive benefits on heli-hiking trips (terms & conditions apply).

Community Give Back

A portion of every 24/25 Ikon Pass purchased helps fund mental health initiatives in mountain communities. Learn more about how this initiative supports the communities where we all love to play.

Expanded Access at Crystal Mountain

For the 24/25 season, Crystal Mountain in Washington will now have unlimited access on Ikon Pass.

PASS HOLDER DISCOUNTS & BENEFITS

Please visit here for complete details, terms & conditions apply.

Discount on Travel with Ikon Pass Travel

For a limited time, any purchased 24/25 Ikon Pass includes unlimited $100 ($140 CAD) savings toward any single 24/25 winter booking made on Ikon Pass Travel before May 3, 2024. Ikon Pass Travel is an online travel planning service exclusively for members of the Ikon Pass community that offers the ability to seamlessly explore and book all aspects of adventure across Ikon Pass destinations. Browse and compare airfare, hotels, and activities across Ikon Pass destinations to create a vacation package or be matched with an Ikon Pass Travel specialist. (Terms and conditions apply.)

NEW: Under Canvas

As an Ikon Pass holder, seize an exclusive discount on any immersive experience from Under Canvas, the leader in upscale, outdoor hospitality. Choose from 12 extraordinary destinations with safari-inspired accommodations, including Moab, Zion, the Grand Canyon, Yellowstone, and more. (Not valid on Ikon Session Pass, terms & conditions apply.)

NEW: Camp Woodward

Join a global action sports community at Woodward Summer Camp, offering unparalleled facilities and instruction across North America in action sports. Woodward’s week-long summer camps, offered at five locations, immerse kids in the action sport of their choosing, including skateboarding, skiing, snowboarding, mountain biking, scooter, BMX, parkour, roller skating, and multisport. Ikon Pass holders get $200 off overnight camps and $100 off day camps at select locations. (Not valid on Ikon Session Pass, terms and conditions apply.)

NEW: Blenders Eyewear & Products

Ikon Pass holders will receive a 30% discount on any one-time purchase of Blenders Eyewear sunglasses, snow goggles, or snow helmets.

NEW: Ship Skis

Get your gear to your destination with ease and up to 20% off with Ship Skis. (Applies to first time purchase of Ship Skis service.)

NEW: Db Bags

Ikon Pass holders can explore the world of award-winning snow travel gear from Db Bags and receive 20% off any one-time purchase.

NEW: F45

Ikon Pass holders can get in shape for the winter season at F45 for just $14 for a 14-day trial.

The North Face

Ikon Pass holders can get the season’s best gear with an exclusive discount of 20% off any purchase of $200 or more of select trail footwear and apparel found here and here in Canada. Exclusions apply.

“Spring is the time to buy your Ikon Pass when it’s offered at its lowest prices of the year and with the most discounts and offers. Ikon Pass holders are invited to seek the unique at over 50 iconic global mountain destinations and take advantage of an array of offers that invite skiers and riders to soak up the good times,” said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company.

IKON PASS COMMUNITY MEMBER BENEFITS

Renewal Discount

For a limited time, renewal discounts are offered to 23/24 Ikon Pass holders for the 24/25 season, with savings of up to $100 ($140 CAD).

Buy Now Ride Now – 2024 Spring Access for New Pass Holders

  • Access available immediately upon purchase to Ikon Pass and Ikon Base Pass holders: Big Bear Mountain Resort, Snow Valley, Solitude, Blue Mountain, Snowshoe, Stratton, Sugarbush

    • Immediate access is only available to Ikon Pass holders at Crystal Mountain and Schweitzer
  • Access available starting April 1 to Ikon Pass and Ikon Base Pass holders: Mammoth Mountain, June Mountain, Palisades Tahoe, Winter Park Resort
  • Access available starting April 8 to Ikon Pass and Ikon Base Pass holders: Steamboat, Tremblant

    • April 8 access is available only to Ikon Pass and Ikon Base Plus Pass holders at Deer Valley
  • 2024 spring access is not available on the 24/25 Ikon Session Pass

Ikon Pass First Tracks

Members of the Ikon Pass community can access untouched powder and corduroy before the lifts open one designated morning per month in January, February, and March 2025 at participating destinations during the 24/25 winter season. Ikon Pass First Tracks applies to the 24/25 Ikon Pass, Ikon Base Pass, Ikon Base Plus Pass and Ikon Session Pass based on pass access.

Payment Plan

Lock in an Ikon Pass with Affirm for as low as $0 down and 0% APR, and split the cost over 3, 6, or 12 months. (Terms & conditions apply.)

Child Pass Promotion

For a limited time, save up to $200 ($280 CAD) on Child passes with the purchase of any Adult pass. To provide additional value for families looking to ski and ride together, Ikon Pass holders can purchase up to two discounted Child Ikon Passes or Child Ikon Base Passes for children ages 5-12 with the purchase of an Adult Ikon Pass or Adult Ikon Base Pass.

Confidence to Buy

No Hassle Deferral: If a 24/25 Ikon Pass holder decides not to use their pass after purchase, for any reason, by December 12, 2024, they can elect to defer their pass to receive a full credit for the purchase price of their unused 24/25 Ikon Pass to be used toward the purchase of a 25/26 Ikon Pass. Additional coverage options can be purchased through Spot Insurance. Terms and conditions apply.

24/25 IKON PASS PRICING

Ikon Pass starting at $1,249 ($1,689 CAD)

Ikon Base Pass starting at $869 ($1,169 CAD)

Ikon Session Pass starting at $259 ($349 CAD)

For all Ikon Pass products and pricing, please visit https://www.ikonpass.com/en/shop-passes.

IKON PASS BY THE NUMBERS*

Destinations: 58

Continents: 5

Countries: 11

States: 17

Canadian Provinces: 4

Total Acres: 179,197*

Trails: 7,263

Lifts: 1,571

*Does not include CMH stats

Ikon Pass goes on sale for winter 24/25 on March 14, 2024. For more information please visit www.ikonpass.com.

About Ikon Pass

The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand, and Japan. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin, and Eldora Mountain Resort in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain and Big Bear Mountain Resort and Snow Valley in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Alyeska Resort in Alaska; Stratton, Sugarbush Resort, and Killington in Vermont; Windham Mountain Club in New York; Snowshoe in West Virginia; The Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Sun Valley and Schweitzer in Idaho; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, Cypress Mountain, Panorama Mountain Resort and Sun Peaks Resort in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Camelback Resort and Blue Mountain Resort in Pennsylvania; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, Snowbird and Snowbasin in Utah; Chamonix Mont-Blanc Valley in France; Dolomiti Superski in Italy; Grandvalira Resorts Andorra in Andorra; Kitzbühel in Austria; Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, and Mt Hutt in New Zealand; Niseko United and Arai Snow Resort in Japan; and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information, please visit www.ikonpass.com.

About Alterra Mountain Company

Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass – the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio are Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit www.alterramtn.co.

Contacts

Amelie Bruzat

The Ashima Group

amelie@theashimagroup.com

Written by SerieAUKWire

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