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The Original Louisiana Brand Hot Sauce™ Celebrates the Next Hottest Things On and Off the Football Field

ROME, Ga.–(BUSINESS WIRE)–

As part of the campaign, Stroud, Robinson and Chef Hoppie shared their love for The Original Louisiana Brand Hot Sauce through social media content. To celebrate the collaboration, fans joined the conversation on social media using the hashtag #NextHottestThing. The Original Louisiana Brand Hot Sauce also hosted unique giveaways for fans and introduced The Next Hottest Thing bundle pack, a special bundle packed with its hottest and tastiest flavors.

To learn more, visit louisianahotsauce.com/next-hottest-thing.

This is the second year in a row that the hot sauce brand partnered with a star athlete to create an impactful collaboration and connect with passionate football fans. During the 2022-2023 season, The Original Louisiana Brand Hot Sauce partnered with quarterback Jalen Hurts to boost brand visibility and engagement and drive product sales with the launch of the Jalen Hurts Signature Edition Louisiana Hot Sauce.

About Summit Hill Foods:

Summit Hill Foods is a leading branded food company with nationally recognized brands: Better Than Bouillon®, The Original Louisiana Brand Hot Sauce™ and Better Than Gravy®. In addition to the retail brand portfolio, Summit Hill Foods serves as a flavor-first solution provider and trusted ingredient supplier to foodservice distributors, manufacturers and restaurants. To learn more, visit SHFoods.com.

Contacts

Lindsey Hoverter

lindsey@pinckneyhugo.com

Written by SerieAUKWire

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